Fulcrum Design Services for Data-Rich Platforms & Smart Mobile Apps
Here’s how we make your app stand out.
Get a Quote
Fulcrum Design Services for Data-Rich Platforms & Smart Mobile Apps
Here’s how we make your app stand out.
Get a Quote
Our Design Services
For startups who wish to have one-of-a-kind, compelling & polished app that looks and feels great.
Product Design
Complete
Website Overhaul
Expert UX audit
Usability testing
From an idea to a final UI/UX design. We start with market & competitor research, shape user personas & JTBD. Based on it, our team creates several design concepts, UI wireframes, prototype and a winning UI design for your app.
ALL-IN-ONE pack for your website redesign. We learn your business goals and competitors. Then, check of old website’s UX, SEO, GA & much more. Armed with the best BA, UX and SEO practices, we create new UI/UX for your product.
Uncovering UX gaps to increase conversion. Audit includes market & competitors research, user personas & scenarios creation. Next, we check the app against 100+ UX criteria & pack it all in a report, hi-fi wireframes with UX fixes and tech tasks for developers.
Going into field. We research your customers' needs, create hypotheses and testing plan. Then, we test a product with users. In the end, you get a detailed report with UX tips and lo-fi wireframes of already provided solutions.
Open Presentation     
Open Presentation     
Open Website     
Open Website     
Our Design Services
For startups who wish to have one-of-a-kind, compelling & polished app that looks and feels great.
Open Presentation     
From an idea to a final UI/UX design. We start with market & competitor research, shape user personas & JTBD. Based on it, our team creates several design concepts, UI wireframes, prototype and a winning UI design for your app.
Product Design
Open Presentation     
ALL-IN-ONE pack for your website redesign. We learn your business goals and competitors. Then, check of old website’s UX, SEO, GA & much more. Armed with the best BA, UX and SEO practices, we create new UI/UX for your product.
Complete Website Overhaul
Open Website     
Uncovering UX gaps to increase conversion. Audit includes market & competitors research, user personas & scenarios creation. Next, we check the app against 100+ UX criteria & pack it all in a report, hi-fi wireframes with UX fixes and tech tasks for developers.
UX audit
Open Website     
Going into field. We research your customers' needs, create hypotheses and testing plan. Then, we test a product with users. In the end, you get a detailed report with UX tips and lo-fi wireframes of already provided solutions.
Usability testing
Design for Smooth Development
Fulcrum designs for development. This means our designs are easy to implement on the tech side, yet they stay beautiful.
Structured data visualizing
Beautiful & informative dashboards
UX-first approach
5000+ UX specialists using our templates
Consistent design systems
Applying common blocks to save your dev time
Expertised in UX audits & usability testing
We make sure to test with users
Double Diamond Design Process
Design for Smooth Development
Fulcrum designs for development. This means our designs are easy to implement on the tech side, yet they stay beautiful.
Structured data visualizing
Beautiful & informative dashboards
UX-first approach
5000+ UX specialists using our templates
Consistent design systems
Applying common blocks to save your dev time
Expertised in UX audits & usability testing
We make sure to test with users
Double Diamond Design Process
Fulcrum designs for development. This means our designs are easy to implement on the tech side, yet they stay beautiful.
Design for Smooth Development
Structured data visualizing
Beautiful & informative dashboards
UX-first approach
5000+ UX specialists using our templates
Consistent design systems
Applying common blocks to save your dev time
Expertised in UX audits & usability testing
We make sure to test with users
Double Diamond Design Process
Show more
I don’t know how, just make it fabulous”
When technical tasks sounds like...
...we know how to go around it. Our designers always run a few concepts, so you can choose one reflecting your product the best.
I don’t know how, just make it fabulous”
When technical tasks sounds like...
...we know how to go around it. Our designers always run a few concepts, so you can choose one reflecting your product the best.
Roles
Business Analyst
UX
Designer
UI
Designer
workshops;
best practices research;
wireframes
Jobs-To-Be-Done;
expert UX audit/review;
user testings;
user interviews;
user research;
product adaptives;
design file for development
illustrations & animations;
creative solutions for user tasks;
UI layouts based on UX wireframes;
design systems (UI kit);
UI concepts;
product scoping & functionality prioritization
user flows;
product researches (market, competitors, benchmark etc);
workshops;
stakeholder interviews;
project kick off & tech requirements;
Roles
Business Analyst
UX Designer
UI Designer
product scoping & functionality prioritization
user flows;
product researches (market, competitors, benchmark etc);
workshops;
stakeholder interviews;
project kick off & tech requirements;
workshops;
best practices research;
wireframes
Jobs-To-Be-Done;
expert UX audit/review;
user testings;
user interviews;
user research;
product adaptives;
design file for development
illustrations & animations;
creative solutions for user tasks;
UI layouts based on UX wireframes;
design systems (UI kit);
UI concepts;
Fulcrum Design Team
Fedor Makatera
Design Lead
Angelina Lebedeva
UX/UI designer
Aliona Bosa
UI/UX designer
Mark Lankmilier
UX Lead
Katya Vyperailenko
UI/UX designer
Mariia Zmytrovych
UI/UX designer
Fulcrum Design Team
UX Lead
Mark Lankmilier
UI/UX designer
Katya Vyperailenko
UI/UX designer
Mariia Zmytrovych
UI/UX designer
Aliona Bosa
UI/UX designer
Angelina Lebedeva
Design Lead
Fedor Makatera
Fulcrum Design Team
Fedor Makatera
Design Lead
Angelina Lebedeva
UI/UX designer
Aliona Bosa
UI/UX designer
Mark Lankmilier
UX Lead
UI/UX designer
Mariia Zmytrovych
UI/UX designer
Katya Vyperailenko
Show more
Clients About Our Designs
Clients About Our Designs
Clients About Our Designs
Show more
Double Diamond Design process
Validation
Info Collection
Delivery
Design Creation
When customers come to us with problems, we, of course, start looking for the best solutions. To find such, we apply Double Diamond Design Process.
It’s time when we prepare design concepts, lo-fi wireframes, creative ideas, color and visual elements options, prototype.
We add nice graphics, animations, illustrations, work on adaptive & product’s UI kit. In the end, we do Usability Test to check our designs with real users.
At this stage, we collect all available data about the product using various methods & sources (workshops, researches, analytics etc)
Next, we analyze the info received, check our hypotheses with users & look at competitors. We create Customer Journey Map, JTBD to learn users’ needs.
We form understandable design tasks using verified data from business and research, the implementation of which will bring the business closer to the problem solving.
Design
Task
Problem
Solution
Double Diamond Design process
Validation
Info Collection
Delivery
Design Creation
When customers come to us with problems, we, of course, start looking for the best solutions. To find such, we apply Double Diamond Design Process.
It’s time when we prepare design concepts, lo-fi wireframes, creative ideas, color and visual elements options, prototype.
We add nice graphics, animations, illustrations, work on adaptive & product’s UI kit. In the end, we do Usability Test to check our designs with real users.
At this stage, we collect all available data about the product using various methods & sources (workshops, researches, analytics etc)
Next, we analyze the info received, check our hypotheses with users & look at competitors. We create Customer Journey Map, JTBD to learn users’ needs.
Double Diamond Design process
Validation
Info Collection
Delivery
Design Creation
When customers come to us with problems, we, of course, start looking for the best solutions. To find such, we apply Double Diamond Design Process.
At this stage, we collect all available information about the product using different methods & sources (workshops, researches, surveys, analytics)
Next, we analyze the information received, check our hypotheses with users & look at the competitors. We create Customer Journey Map, Jobs To Be Done & much more. As a result, we understand what the product should be to meet users’ needs.
It’s time when we prepare design concepts, lo-fi wireframes, creative ideas, color and visual elements options, prototype.
We add nice graphics, animations & illustrations, elaborate adaptive and create product's UI kit. We finish up with Usability Test to check our designs with real users.
The Spotlight
The Spotlight
600%
80%
400%
Conversion Growth
Longer Session Duration
In Website Revenue
Impact
Client Says
"… Fulcrum team found lots of critical UX problems in our workflow & website, so we switched from developing an app to raising conversion on current website"
British American Tobacco (BAT) is a global tobacco company. Its products include cigarettes, tobacco, and such nicotine brands as the tobacco heating device Glo.
GLO
Case Study Coming Soon
More Reviews     
600%
80%
400%
Conversion Growth
Longer Session Duration
In Website Revenue
Impact
Client Says
"… Fulcrum team found lots of critical UX problems in our workflow & website, so we switched from developing an app to raising conversion on current website"
British American Tobacco (BAT) is a global tobacco company. Its products include cigarettes, tobacco, and such nicotine brands as the tobacco heating device Glo.
GLO
Case Study Coming Soon
More Reviews     
More Reviews     
BUFF
Buff is a popular loyalty program for gamers. It rewards gamers just for playing. The app has its own coin-economy, reward system and marketplace.
"We're exceeding KPIs for user behavior and engagement with our product. The product is very strong and reliable, and it’s done really well"
Client Says
Case Study     
Impact
Users
 Worldwide
Desktop App
Downloads
Israel’s Publicly Traded Company
1.5M
1.0M
FIRST
Impact
Users Worldwide
Desktop App
Downloads
Israel’s Publicly Traded Company
1.5M
1.0M
FIRST
More Reviews     
Case Study Coming Soon
BUFF
Buff is a popular loyalty program for gamers. It rewards gamers just for playing. The app has its own coin-economy, reward system and marketplace.
"We're exceeding KPIs for user behavior and engagement with our product. The product is very strong and reliable, and it’s done really well"
Client Says
Responsive & conversion-focused website
Functional admin panel
Auto loan calculator & car comparison tool
Impact
Client Says
"They've analyzed what we need and had provided us with a design of an innovative, functional & user-friendly website"
For Mercedes-Benz Ukraine, we created a new & efficient website that requires less time to maintain, is more user-friendly and increases user trust.
Mercedes-Benz Ukraine
Case Study Coming Soon
More Reviews     
Responsive & conversion-focused website
Functional admin panel
Auto loan calculator & car comparison tool
Impact
Client Says
"They've analyzed what we need and had provided us with a design of an innovative, functional & user-friendly website"
For Mercedes-Benz Ukraine, we created a new & efficient website that requires less time to maintain, is more user-friendly and increases user trust.
Mercedes-Benz Ukraine
Case Study Coming Soon
More Reviews     
70+
People
30+
Projects
10+
Awards
Awards
10+
Projects
30+
People
70+
Enough small talk.
Let’s get to work
Describe your idea. The more details the better. Here’s what will happen next:
  • We reply within 3 business hours;
  • Discuss your project on a quick call;
  • Quote from Fulcrum.
Enough small talk.
Let’s get to work
Describe your idea. The more details the better. Here’s what will happen next:
  • We reply within 3 business hours;
  • Discuss your project on a quick call;
  • Quote from Fulcrum.